'Extreme' Facelifts Becoming a Thing of the Past; Beverly Hills MD Specializes in Facelift Without Surgery, As Seen on Oprah

LOS ANGELES--(BUSINESS WIRE)--March 1, 2005--Finally...the extreme makeover is becoming less extreme and even Oprah is talking about it. Oprah's recent show 'Look 10 Years Younger in 10 Days', featured the non-surgical facelift as one of the latest anti-aging techniques available today. And perhaps the most effective non-surgical facelift, The CosmoLift, was introduced in Los Angeles by Beverly Hills Aesthetics' Dr. Sam Assassa.

A CosmoLift is Dr. Assassa's popular and effective procedure; regular sutures or threads are placed under the skin to do the lifting without any cutting, swelling, or scarring. And Dr. Assassa is one of only a select number of doctors in the United States who were trained by the inventor himself, noted French aesthetic internist Dr. Pierre Fournier. The CosmoLift is far superior to similar procedures referred to as Thread Lift or Feather Lift. "The CosmoLift is a new technique that offers patients a facelift without the pain or risk of surgery and anesthesia," said Dr. Assassa. "It's much less invasive, causes less swelling and bruising, and drastically cuts down on recovery time." Today's hottest trend is the utilization of new and better ways to fight the effects of aging. More and more people are turning away from actual surgery and moving towards in-office procedures. Since 1997, non-surgical procedures have increased 471 percent, according to the American Society for Aesthetic Plastic Surgery. In 2003 alone, more than seven million minimally invasive procedures were performed in the United States. Dr. Assassa, a board certified internist and member of the American College of Physicians and the American Aesthetic Medicine Association, recognized that the tide was turning against the pulled-tight, almost strained look of the traditional facelift and giving way to less invasive procedures. In order to provide his patients with the very latest procedures, he decided to specialize in non-surgical facelifts designed to tighten sagging cheeks and necks. "The CosmoLift is perfect for a person who doesn't want invasive surgery, but does want to look younger," said Dr. Assassa. "The CosmoLift will smooth and tighten drooping brows, necks, cheeks or jowls. The procedure lasts about five years but can easily be adjusted or tightened as needed." Beverly Hills Aesthetics provides the latest in non-surgical aesthetic services to help clients effectively maintain youth and vitality with minimal downtime. Services include CosmoLift, mesotherapy-related services such as MesoSculpting for body contour, MesoHair for hair re-growth, MesoCellulite for cellulite reduction, injectable cosmetic treatments, medical grade peels and laser services. For more information, contact Dr. Sam Assassa and his professionally trained staff at Beverly Hills Aesthetics, 9135 W. Olympic Blvd, Beverly Hills, CA 90212, toll free at 866-DR90210 or (310) 247-2251 or on the Web at www.bhaesthetics.com. NOTE TO EDITORS: Dr. Assassa is available for interviews and CosmoLift demonstrations. To film a procedure on an actual patient, cover your reporter getting a CosmoLift, or to receive before and after photos, contact Wendy Lester at 305-479-3007 or Lisa Buyer at 954-354-1410x14. About Sam Assassa, M.D. Dr. Assassa received his Medical Doctor Degree in 1980 with honors, then had a series of internships and residencies in Chicago at Loyola University affiliated hospitals, and in Cleveland at Case Western University affiliated Hospitals. In 1986, Dr Assassa opened his private practice in Huntington Beach, CA. Since 1995, he has been exclusively practicing aesthetic medicine in Beverly Hills, CA.

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