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Dr. Derriere
Women, are you dissatisfied with your rear end? Do you dream of having a mighty J.Lo butt? Call New York's leading augmenter of backsides, Dr. Lefkovits.

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By Rebecca Traister
Jan. 8, 2004 | Before Christmas, I visited a plastic surgeon for the first time. I had become intrigued by an ad I'd found at the back of New York Magazine. "Don't Leave Your Butt Behind," exhorted the copy on the bright blue background. Next to it was an image of a thin white woman's shapely posterior, with some maroon Mac Paint-style lines snaking around her like a crudely-drawn thong. "If you always wanted rounder and fuller buttocks," read the ad, "you may be a candidate for the newer technique of Fat Transplantation, as presented by Dr. Lefkovits on NBC-TV."

A couple of phone calls later, I discovered that Fat Transplantation into the buttocks means that a qualified physician hoovers up some extra flesh from your love handles, thighs, back, or belly, and then surgically deposits it into your rear. In short, it's surgery to make your ass fatter.

Yes, fatter. Until a few years ago, having a big rear was a physical fate women were desperate to avoid. I realize that the cultural ideals for female beauty mutate with an alacrity that makes them impossible to chase down. The ideal body image imprinted on my brain during adolescence belonged to the crew of stoned sylphs that called Kate Moss their chief. But that ideal is long past, thanks to Jenny, and her, um, block. These days, babies want back. Even me. After years of wolfing down cheese steaks and quietly internalizing the notion that my ass (along with the rest of me) was considerably fatter than it should be, I?ve now found the tables turned. The new big-bottomed aesthetic leaves me feeling puny, flat, and after all these years, too skinny! (A moment of silence, please, for how badly society has screwed some of us up.)

more at

http://www.salon.com/mwt/feature/2004/01/08/lefkovits/index_np.html